Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes.
Build success on collaborative energy and the design-based processes for repeating it
I believe that if we infuse our programs with the belief that they truly transform the business, we will always connect dots that spark our imagination, enabling multiple adjacent possibilities.
One of the first pieces of advice I recall being given, upon starting a new role with broad expectations and few resources, was, “Don’t try to boil the ocean.” It is the standout piece of bad advice that I have ever received. I can work within constraints, I just don’t do well in the absence of creativity.
If you look after these three, the complex parts of work will become simpler to manage because you have a process, you’re vigilant and you’re open to ideas from other sources.
Common Sense Design Basics I’m currently interested in how to design a Customer Engagement Platform across sales, services and marketing outlets. We’ll build upon several existing projects and work streams to give a better understanding of our value to a customer on a global level, as depicted in this highly simplified view. It’s a converged, account-based view, forming …
Measuring the Value of an Executive Briefing Program. I would hazard a guess that not many people pay much attention to the mechanics of an Executive Briefing Center (EBC). Briefing center staffs talk to customers in person, every day. They take the high level message that the content teams prepare, blend it with insight from …