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Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading

What’s your Point of View?
Collaboration / Culture / Customer Engagement / Customer Journey / CX / Design Thinking / Ideas / innovation / marketing / Process / Sales Enablement / Service Design / strategy / Tools / Transformation / Value / Value Proposition Design

What’s your Point of View?

Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading

Business Model Design / Collaboration / Culture / Customer Engagement / Customer Journey / Design Thinking / Executive Briefing Progam / Facilitated Workshops / Ideas / innovation / marketing / Outcomes / Sales Enablement / Transformation / Value Proposition Design

Reframe your Executive Briefing Program as a Business Design Tool

Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes. Continue reading