Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading

Design / Ideas / Uncategorized / Value

Five Design Considerations for Every Program

Common Sense Design Basics I’m currently interested in how to design a Customer Engagement Platform across sales, services and marketing outlets. We’ll build upon several existing projects and work streams to give a better understanding of our value to a customer on a global level, as depicted in this highly simplified view.   It’s a converged, account-based view, forming … Continue reading