Category Archives: Customer Journey

Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

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Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading →

What’s your Point of View?
Collaboration / Culture / Customer Engagement / Customer Journey / CX / Design Thinking / Ideas / innovation / marketing / Process / Sales Enablement / Service Design / strategy / Tools / Transformation / Value / Value Proposition Design

What’s your Point of View?

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Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading →

Business Model Design / Collaboration / Culture / Customer Engagement / Customer Journey / Design Thinking / Executive Briefing Progam / Facilitated Workshops / Ideas / innovation / marketing / Outcomes / Sales Enablement / Transformation / Value Proposition Design

Reframe your Executive Briefing Program as a Business Design Tool

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Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes. Continue reading →