Category Archives: Design

Practical Creativity in a Disruptive World
Creatives / Design / Disruption / Ideas / innovation / Mindset / strategy / Transformation / Value

Practical Creativity in a Disruptive World

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Embrace Uncertainty with Practical Creativity. Creativity, Motivation, Practice. I design and build business programs for a living. This means consciously deploying a framework of design and agile methodologies to discover, define and make operational adaptive and innovative actions that scale. With the pace and breadth of change in today’s technology and business environments our perspectives by definition … Continue reading →

The Designer’s Mindset – The Force Mechanism of Change
Ambiguity / Collaboration / Culture / Design / Design Thinking / Facilitated Workshops / innovation / Mindset / Psychology / strategy / Transformation

The Designer’s Mindset – The Force Mechanism of Change

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The psychology of how we pivot and the mechanics of how we do so. Horses for courses It seemed like an interesting insight into the equestrian world rather than a life lesson, when Tim Beecher explained to me how racehorses take a jump. It was the very start of my career and the famed Irish horseman … Continue reading →

Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

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Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading →

Collaboration / Design / Design Thinking / Ideas / innovation / strategy / Transformation / Value

It’s not the thing you fling, it’s the fling itself

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One of the first pieces of advice I recall being given, upon starting a new role with broad expectations and few resources, was, “Don’t try to boil the ocean.” It is the standout piece of bad advice that I have ever received. I can work within constraints, I just don’t do well in the absence of creativity. Continue reading →

Design / Ideas / Uncategorized / Value

Five Design Considerations for Every Program

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Common Sense Design Basics I’m currently interested in how to design a Customer Engagement Platform across sales, services and marketing outlets. We’ll build upon several existing projects and work streams to give a better understanding of our value to a customer on a global level, as depicted in this highly simplified view.   It’s a converged, account-based view, forming … Continue reading →