What’s your Point of View?
Collaboration / Culture / Customer Engagement / Customer Journey / CX / Design Thinking / Ideas / innovation / marketing / Process / Sales Enablement / Service Design / strategy / Tools / Transformation / Value / Value Proposition Design

What’s your Point of View?

Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading

Business Model Design / Collaboration / Culture / Customer Engagement / Customer Journey / Design Thinking / Executive Briefing Progam / Facilitated Workshops / Ideas / innovation / marketing / Outcomes / Sales Enablement / Transformation / Value Proposition Design

Reframe your Executive Briefing Program as a Business Design Tool

Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes. Continue reading

Collaboration / Design / Design Thinking / Ideas / innovation / strategy / Transformation / Value

It’s not the thing you fling, it’s the fling itself

One of the first pieces of advice I recall being given, upon starting a new role with broad expectations and few resources, was, “Don’t try to boil the ocean.” It is the standout piece of bad advice that I have ever received. I can work within constraints, I just don’t do well in the absence of creativity. Continue reading

Design / Ideas / Uncategorized / Value

Five Design Considerations for Every Program

Common Sense Design Basics I’m currently interested in how to design a Customer Engagement Platform across sales, services and marketing outlets. We’ll build upon several existing projects and work streams to give a better understanding of our value to a customer on a global level, as depicted in this highly simplified view.   It’s a converged, account-based view, forming … Continue reading