Embrace Uncertainty with Practical Creativity. Creativity, Motivation, Practice. I design and build business programs for a living. This means consciously deploying a framework of design and agile methodologies to discover, define and make operational adaptive and innovative actions that scale. With the pace and breadth of change in today’s technology and business environments our perspectives by definition …
Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is? In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage. Bill Schmarzo reminds me that customers are not buying your product, they are buying a means …
Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV.
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do
Give your organization a value advantage with human-centered design.
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need.
Build success on collaborative energy and the design-based processes for repeating it