Practical Creativity in a Disruptive World
Creatives / Design / Disruption / Ideas / innovation / Mindset / strategy / Transformation / Value

Practical Creativity in a Disruptive World

Embrace Uncertainty with Practical Creativity. Creativity, Motivation, Practice. I design and build business programs for a living. This means consciously deploying a framework of design and agile methodologies to discover, define and make operational adaptive and innovative actions that scale. With the pace and breadth of change in today’s technology and business environments our perspectives by definition … Continue reading

Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading

What’s your Point of View?
Collaboration / Culture / Customer Engagement / Customer Journey / CX / Design Thinking / Ideas / innovation / marketing / Process / Sales Enablement / Service Design / strategy / Tools / Transformation / Value / Value Proposition Design

What’s your Point of View?

Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading