Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV.
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need.
Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes.
Measuring the Value of an Executive Briefing Program. I would hazard a guess that not many people pay much attention to the mechanics of an Executive Briefing Center (EBC). Briefing center staffs talk to customers in person, every day. They take the high level message that the content teams prepare, blend it with insight from …