Simple methods to get you across the line, every time The Grind We’re all familiar with the grind. You’re busy leading your team and program, grafting to meet deadlines and negotiating for resources. You know your team does good work – people tell you so all the time – but it can be difficult to measure … Continue reading
Category Archives: Customer Engagement
What’s your Point of View?
Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading
Designing Customer Value
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do Continue reading
Business Design: Why People Do Business With You
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need. Continue reading
Reframe your Executive Briefing Program as a Business Design Tool
Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes. Continue reading
Executive Briefing Programs: The Next Evolution
Measuring the Value of an Executive Briefing Program. I would hazard a guess that not many people pay much attention to the mechanics of an Executive Briefing Center (EBC). Briefing center staffs talk to customers in person, every day. They take the high level message that the content teams prepare, blend it with insight from … Continue reading