Category Archives: Business Model Design

Realize the Aspirations of your Work
Ambiguity / Business Model Design / Culture / Customer Engagement / CX / Design Thinking / innovation / Mindset / Outcomes / Portfolio Management / Process / strategy / Transformation / Value

Realize the Aspirations of your Work

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Simple methods to get you across the line, every time   The Grind We’re all familiar with the grind. You’re busy leading your team and program, grafting to meet deadlines and negotiating for resources. You know your team does good work – people tell you so all the time – but it can be difficult to measure … Continue reading →

Delight your Customers with an Authentic Customer Business Model
AI / Big Data / Business Model Design / Culture / Customer Delight / Customer Journey / Customer Success / CX / Design / Design Thinking / innovation / Machine Learning / marketing / Sales Enablement / Service Design / Transformation / Uncategorized / Value

Delight your Customers with an Authentic Customer Business Model

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Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is?  In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage.  Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading →

Business Model Design / Collaboration / Culture / Customer Engagement / Customer Journey / Design Thinking / Executive Briefing Progam / Facilitated Workshops / Ideas / innovation / marketing / Outcomes / Sales Enablement / Transformation / Value Proposition Design

Reframe your Executive Briefing Program as a Business Design Tool

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Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes. Continue reading →