Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is? In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage. Bill Schmarzo reminds me that customers are not buying your product, they are buying a means …
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do
Give your organization a value advantage with human-centered design.
As a company goes through a transformation, it’s important to recognize the four interdependent journeys that will take place.
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need.
Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes.
Build success on collaborative energy and the design-based processes for repeating it