Simple methods to get you across the line, every time The Grind We’re all familiar with the grind. You’re busy leading your team and program, grafting to meet deadlines and negotiating for resources. You know your team does good work – people tell you so all the time – but it can be difficult to measure …
Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is? In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage. Bill Schmarzo reminds me that customers are not buying your product, they are buying a means …
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do
Give your organization a value advantage with human-centered design.
As a company goes through a transformation, it’s important to recognize the four interdependent journeys that will take place.
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need.
Your Executive Briefing Program can – and should be – reframed as a key enabler of longer term customer-centered relationships and desired business outcomes.