Simple methods to get you across the line, every time The Grind We’re all familiar with the grind. You’re busy leading your team and program, grafting to meet deadlines and negotiating for resources. You know your team does good work – people tell you so all the time – but it can be difficult to measure … Continue reading
Category Archives: CX
Delight your Customers with an Authentic Customer Business Model
Build an authentic customer business model that works What is Customer Authenticity? How good do you think your customer’s experience really is? In a ‘complex’ sales process there are many different stakeholders, constituencies and offerings and ways to engage. Bill Schmarzo reminds me that customers are not buying your product, they are buying a means … Continue reading
What’s your Point of View?
Have you ever given time to really considering what your point of view is or why that’s important? Let’s look at 8 steps to building a firm foundation for value from your POV. Continue reading
Designing Customer Value
Every discussion of value must begin with an understanding of the jobs your customer is actually trying to do Continue reading
Business Design: Why People Do Business With You
Are you an entrepreneur? Intrepreneur? Do you run your own business or lead a department inside a large business? No matter what you do, there are three things you need. Continue reading